Modeling IT product recall intention based on the theory of reasoned action and information asymmetry: a qualitative aspect

This study proposes an ethical model of IT product recall intention based on the theory of reasoned action considering information asymmetry. This study is one of the first to consider information asymmetry in the formation of IT ethical intention. In the proposed model, nine propositions are provided for understanding the formation of the ethical intention of IT providers. More specifically, IT product recall intention is negatively influenced by information hiding and opportunism practicing, while opportunism practicing is positively influenced by information hiding. Furthermore, both information hiding and opportunism practicing are positively influenced by information asymmetry and negatively influenced by ethical attitude and subjective ethical norm. Last, the implications and limitations are provided.